The logo encapsulates a very aggressive line–art inside an orange circle in a graphism the eye immediately reads as a basket ball. The lion–ball grows from here to become the main logo for the team. In the emblem, a monogram with a B carved in the D of Derthona works as a second, more discrete, mark.
While the monogram is drawn from City, we chose a cleaner, more streamlined look for the brands main typeface. Museo Sans ended up being a perfect fit.
Together with a new emblem and identity, the team uniform needed a complete reboot to be suitable for the nationals. Since the beginning of the project we had the idea of using the lion line–art almost like a super–hero insignia. The new uniform is available in white for home games and in black for away matches.
The player’s name and number are set in City Medium.
Colorfull t-shirts to bring the teams logo outside the gym, and possibly in the hands even of non–fans.
We screen printed the logo only 12 cm small on vintage tri–blend t–shirts.
in collaboration with Alchimi–e