When the basketball team from my home town managed to get themselves to the national Serie A2, I was asked to rethink their whole brand.
Contacted by the Academy through Alchimi-e by Diego Chiaudani, the brief was to give some form of higher nobility to the academy, which used an Eighties logo the looked like a clip-art silhouette of a brush. The need was immediately clear to me — they needed a coat of arms. So I embarked on the task of creating a playful historical fake, a crest clearly modern in style but not disfigured next to those academies known worldwide, as Brera. T
ype: Bodoni Classic, b / w. Idealised profile of Duncan decorated by composition with roses. Clash of styles with the mixing of the Duncan’s hair, stylized almost like a Manga, and the ultraclassicist setting of the emblem.
At Alchimi-e I collaborated on the top-to-bottom redesign of Erbaflor, a Piedmontese herbalist company with a strong tradition in the area, but which had struggled to gain traction on the national market.
Seven years later, the Erbaflor brand is showcased on 18 proprietary retailers. The Flagship Store franchising project has led to the opening of a new series of exclusive stores, from Naples to Milan.
In 2011 I was asked to design and care for Dolcepanna’s communication, top-to-bottom. Mission of the start-up: bring the real Italian gastronomy ice cream in India. The main challenge for the brand was mainly didactic: it was necessary to explain to the Indian public why should they care, what were the differences between industrial and gastronomy ice cream. I developed Dolcepanna’s identity by singing the values of Italian tradition, combining them with the neon aesthetics of the colossal Indian shopping centres. The artisan ice cream was born.
Type: Bauer Bodoni and Bodoni SvtyTwo
Colors: Pantone 4625 EC, 7499 EC, Accents in Pantone 7419 EC.
The logo, a stylised ice-cream cone in the shape of a heart.
Kama is a services start-up that operates as an interface in precision mechanics and metallic carpentry. The challenge was to keep the various aspects of the company balanced — a boutique company planning industrial production — but “young,” new, next–generation.
Colours: Pantone 427 C and Pantone 301 C.
Radio Statale is the largest student project ever organised by the University of Milano. More than one hundred students involved, dozens of programs, live events and special programs. Journalism, entertainment, music. The logo had to adapt to all these different contexts without ever looking out of place — it was imperative to maintain maximum simplicity. It depicts a condenser microphone resting on a room with the door open, from which a small antenna extends — which doubles in a university cap.
I have been working for two years at Vulcano Statale, then a paper magazine based in the University of Milan, when we decided it was time to rejuvenate the magazine and its entire look.
Previously the magazine had come out under a headline drawn with an anonymous script typeface. In the context of this redesign I decided to go back to the first historical logo, now more than ten years old, and from there, start from scratch.
Colours: Pantone 7417 C and Pantone 7723 C
One off projects — theatre affiches, movie title–cards, and more.